Branded Content

Stories have power.
When supported by creative and powerful storytelling, branded content can change people's perceptions of brands, forge emotional connection with its mission, in addition to inspire action when necessary. It’s an investment for any brand’s future.

Stories are engaging.
I can assist you in forging an emotional bond with your target audience and drive growth, through a strategic variety of tools including articles, video scripts, podcast production, documentary production, interviews, copywriting, infographics, visual content.

Take a look:

SIC x VODAFONE

30 ANOS DE FESTIVAL: webseries

For this project, I was asked to gather thirty intimate, captivating, and unusual stories that could capture the essence of one of Portugal's most cherished music festivals, in honor of the Paredes de Coura music festival's 30th anniversary.

The research and one-on-one interviews produced something extraordinary, which allowed us to create this webseries that was broadcast on TV and streamed online.

Observador Lab x FIAT

Red combina com tudo

A four-part online web series that follows the actress Joana Barrios as she explores the new Fiat (500) RED—a sophisticated, electric, and ecological vehicle— in different daily (and sustainable) adventures.

Observador Lab x RENAULT

Podcast “Futuro em Direto”

Scripted three podcast for Renault about transportation, housing, and employment in 2050 for the radio show "Futuro em Direto" on Observador.

Observador Lab x JANSSEN

Quem vê caras não vê saúde mental

This project by Janssen, in collaboration with Observador, has the goal of dispelling myths and stigmas surrounding mental illness and reintroducing a fresh viewpoint on the subject.

For this award winning project about mental health, I wrote pieces that provided background information on the subject: read it here, here, here and here.

Produced and wrote a four-episode webseries featuring well-known Portuguese individuals as the voices of four significant figures with mental illnesses—Chester Bennington, Robin Williams, Jonh Nash, and Van Gogh.

Observador Lab x TURISMO DO CENTRO

Projeto: Centro de Portugal

Wrote more than 20 articles and produced a documentary for the organisation Turismo do Centro, which supports travel in Portugal's Center region by showcasing the area's top attractions and projects.

Observador Lab x AXN

The Couchers Observador

Three scripts were written for Observador's adaptation of AXN's Portugal creative initiative, The Couchers, that features two friends discussing TV series while sitting on a sofa.

Observador Lab x MONTBLANC

As palavras que um escritor nunca lhe dirá

This creative work, written in the first person and based on a fictional character's introspective journal, examines how a string of choices have molded the person he is today, with Montblanc products serving as a backdrop.

Observador Lab x SAGRES

This piece -, article and video -, powered by Sagres, demonstrates how three people redesigned their companies and started new projects to survive the pandemic.